FirstLook360

brand, ux

the mission
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To promote the launch and exhibition of FirstLook360, a specialized search and rescue camera which utilizes an innovative blend of hardware and software components to rethink how rescue operations are conducted, and the resources and equipment needed to achieve success.

 FL360 is a specialized search and rescue camera developed by Agility Technologies, Corp. which uses dual lenses and custom built software to stitch together multiple video streams in order to create an unaltered 360° image landscape that can be viewed and manipulated wirelessly from a mobile device.

the story
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Today’s visual search equipment has a poor reputation for advancement. When the first models started appearing in the 90s, they were heavy, prone to damage, and inefficient. FL360 is a multipurpose tool that can be used in various technical rescue applications while increasing battery power and decreasing search time. 

The goal with FL360 is to utilize current consumer and mobile technology to make a product that was simple, modular, multi-purpose, and adaptable. The team at Agility aims to challenge the status quo and identify ways to leverage new technology to create practical and cost effective solutions in the Search & Rescue community.

the brand
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The first task at hand was a refresh of the FL360 logo, a ring which represents the 360° view and has multiple layers to represent the multiple planes of view available from the camera system. The new logo was clean and approachable, while still adhering to the original concept.

Along with the re-vamped logo, an entire new style guide was made to give the product a solid, unified presence. The original red colour stayed and was added to a bold new colour scheme, in addition to all new type standards – League Spartan for headers, because of its bold, steadfast shape, and Work Sans for other text because of its versatility and simplicity.

getting the word out
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The next phase of the project required a series of marketing materials, including business card, brochure, imagery, and banner design. The number one goal was to achieve a solid, consistent look, with a nearly identical appearance throughout all materials. For the backgrounds, high-resolution photos were taken from a series of earthquakes taken by Italian photographer Angelo Giordano. The photos were used with a dark overlay along with some red and white overlays for contrast, giving the materials a daring, destructive look to bring attention to the function of the camera.

going digital
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The third and final phase of the project was working with the developers and engineers at Agility Corp. to create screen designs for the beta app launch. The FL360 platform was developed for Android devices, because of its increased accessibility compared to iOS products, especially in times of disaster or in lesser developed areas. Since the main audience for this app is rescue professionals who work in time sensitive environments, the FL360 application needed to be purely functional, with as simple and as intuitive designs as possible.