MOTHER EARTH NEWS
January 2015 | 9 x 12"
This was a project for my Core Publication Design class at Emily Carr University. The objective of the project was to take a publication and redesign it. I chose to redesign Mother Earth News magazine, the Wiser Living Series special. I chose it because while the content is good, the way the information is presented is very unappealing and at times overwhelming; and the photographs, images, graphics, and general layout of the magazine are not as well designed as they could be. I thought that magazine had a lot of potential that wasn't being realized. My main goal for this project was to make this magazine more attractive to a wider range of people. The way it is designed now, people will buy it solely for the content and not for its appearance, which as a designer I believe is equally important. The look I was going for is a fresh, clean, and natural appearance, to follow the theme of outdoor living and living off of your own, home grown+raised food. I wanted the publication to have a mix of fresh, rustic, and modern.